Anaebo Edith Chinonye

Ecommerce and Shopify

E-commerce Customer Success & Support Operations Specialist

Shopify, Helpdesk Implementation and Team Enablement

Two ways to work with me in ecommerce. Hire me to own merchant success and adoption inside your SaaS platform, or bring me in to build the store, the support system, and the content behind a DTC brand.

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Half one

Merchant success and ecommerce CSM

For: SaaS platforms serving Shopify sellers, payments, fulfillment, subscriptions, or logistics software.

I onboard merchants, drive adoption, and protect retention, the same discipline that kept 106 institutional accounts at zero losses for over a decade, applied to ecommerce software.

Proof point

The Vellora Cosmetics build below is the evidence: a custom Shopify to Freshdesk integration built from scratch, not an off the shelf connector. That is the technical depth merchant facing platforms need their CSMs to understand before they can lead a merchant through adoption.

See the CSM case

Half two

Store, support, and content, built for you

For: founders and DTC brands that need the systems and content behind their store.

01, Build

Shopify Store Builds

Blank store to open for business.

Product catalog, collections, shipping zones, taxes, theme setup, and a checkout I test end to end before you ever send traffic to it.

02, Support

Support Systems

The part most stores bolt on too late.

Freshdesk or helpdesk setup, ticket fields, SLA policies, automations, a real knowledge base, and training for the team that has to run it after I leave.

03, Content

AI Content

Made to convert, not just to look nice.

Product visuals, UGC-style ad videos, and storytelling content built around what actually makes someone stop scrolling and buy.

Packages

Choose the Depth That Matches Where You Are

Customer Support Audit

For businesses that know something's wrong with their customer service, but can't yet name what.

  • Full review of your current customer support process
  • Identification of specific support gaps
  • Customer journey review, including the Shopify storefront and checkout path
  • Response time review
  • Escalation gap analysis
  • Support team structure review
  • A written recommendation report you can act on immediately
Book a Call

Customer Support System Setup

For businesses ready to move from ad hoc support to a proper system.

  • Full Freshdesk setup
  • Shopify theme setup and store configuration
  • Product catalog migration, collections, shipping zones and taxes
  • Ticket categorization structure
  • SLA policy design
  • Escalation workflow
  • Canned response library
  • Customer complaint process
  • Refund and return support workflow
  • Customer follow-up templates
  • Basic reporting dashboard
Book a Call
Most Complete

Support System + Team Training

For businesses whose staff need both the system and the skill to run it.

  • Everything in Package 2
  • Full support team training
  • 5 live role-play sessions
  • Customer communication guide
  • SOP documentation
  • Knowledge base structure
  • Handover guide
  • 30 days of post-setup support
Book a Call

The work behind it

One real client engagement, and one demo build where I pushed the technical side further than a client brief required.

Freshdesk automation rules built by Edith, including auto-closing resolved tickets after 48 hours and reminders for tickets awaiting customer input
Live automation rules, built and authored by Edith
Freshdesk SLA policy setup with first response and resolution targets for urgent, high, medium, and low priority ticketsShopify users list showing the trained Purewellness support team with customer support roles and active status, names blurred for privacy
Customer facing knowledge base articles covering sizing, order tracking, refunds, returns and exchanges, and payment methods
Real Client Engagement

Purewellness & Spa

Full Freshdesk implementation connected to their Shopify store. SLAs, routing, canned responses, knowledge base, and agent training to handover.

  • • Resolution time reduced from days to hours
  • • 100% agent independence at handover
  • • Full Freshdesk + Shopify implementation
Read the full write-up
Vellora Cosmetics Shopify storefront homepage with the hero headline 'Defying Beauty. Defining You.' and a Shop all button
Vellora Cosmetics product catalog showing shampoo, bar soap, and cocoa butter lotion listingsShopify Partner Dev Dashboard showing the custom Vellora Freshdesk app's active version and its read_customers, read_fulfillments, and read_orders scopes
The custom Vellora Freshdesk app installed and running inside the Shopify admin, showing the support help center
A Freshdesk 'Order not received' ticket with a Shopify sidebar pulling live order #1004 data, including paid and fulfilled status and line items
Live order data, inside the ticket
Demo Build

Vellora Cosmetics

A custom Shopify app built through the Partner Dev Dashboard, not an off-the-shelf connector, that pulls live order and fulfillment data straight into Freshdesk support tickets.

  • • Custom app, built and authenticated from scratch
  • • Live order + fulfillment data inside the ticket view
  • • Agents answer "where is my order" without leaving Freshdesk

See it in motion

A small range of UGC and product pieces across beauty, fragrance, coffee and tech, all using AI-generated models, disclosed on screen.

Vellora Unboxing
Nova Headset Review
Morning Coffee Ritual
Vellora GRWM
Ambre Noir, Velvet Oud

A sample of the content

Product visuals and ad-style stills from recent builds.

Vellora Cosmetics flash sale banner announcing 15% off sitewide for 48 hours, with a black and gold serum bottle
Ad BannerClient work
Three panel Vellora Cosmetics product flatlay showing serums, creams, shampoo and body scrub styled on marble and silk
Product PhotographyClient work
Misnit Cleaning Services flyer with a before and after living room comparison and a free first clean offer
Flyer DesignConcept
Sasco Fitness grand opening flyer with a weekly class schedule and a free first class offer
Flyer DesignConcept
Unified helpdesk dashboard concept showing ticket queue, live conversation thread, customer details and SLA metrics
Support SystemsConcept
Nova tech product banner showcasing headphones, laptop, phone, tablet, earbuds and speaker with feature highlights
Digital & SaaSConcept

Want to see more of the range? Download the full creative portfolio.

Download the portfolio

Why both sides

I spent over 11 years inside Central Bank of Nigeria's operations, managing 106 institutional accounts with zero losses. That's why the systems side here isn't an afterthought bolted on at the end, it's the foundation everything else sits on. The store and the content only matter if what happens after the sale holds.

The full story

Tell me what you're building

Store, support system, content, or all three. Send a message and I'll tell you exactly what it would take.