Anaebo Edith Chinonye

Case Studies

Real Accounts. Real Problems. Real Outcomes.

Four engagements that demonstrate how I diagnose account risk, build structured recovery strategies, and convert at-risk relationships into retained, growing customers.

Ecommerce Support OperationsSupport Systems BuildBeauty & SkincareDemo BuildPlatform Implementation

Vellora Cosmetics

Full-Stack Shopify Store Build and Freshdesk Support System, Built and Integrated From Scratch

Who this is for: Ecommerce brands whose storefront and support inbox can't see each other yet.

Challenge: A cosmetics brand needed a live store and a support system that could see the same order data, and neither existed yet.

Approach: Built the entire Shopify store from admin to storefront, built Freshdesk from scratch, then built a custom app to connect them so live order data appears inside every support ticket.

Full store, full helpdesk, and a working custom integration, built solo, end to end, with zero prior scaffolding.

Support Systems BuildFitness & WellnessDemo BuildPlatform Implementation

Boaz Gym

Freshdesk Support System, Built From Scratch

Who this is for: Service businesses whose bookings, billing, and member questions all land in one inbox with no way to route them.

Challenge: A gym needed a support structure that could route appointments, billing, escalations, and member questions to the right person, and none of that structure existed yet.

Approach: Built a full Freshdesk configuration from scratch: role based access across Administrator, Supervisor, Agent, and Ticket Collaborator, six routing groups covering Appointments, Billing, Customer Support, Escalations, Insurance, and Patient Assistance, each with its own business hours, and a working team of agents staffed across them.

A helpdesk that routes every ticket type to the right group automatically, with role based access control and a live team structure ready to run it.

Ecommerce Merchant SuccessFashion & ApparelDemo BuildPlatform Implementation

Tessy Apparel

Full Shopify Store Build, Admin to Storefront

Who this is for: Ecommerce SaaS platforms and DTC brands who need someone fluent in the full Shopify setup, not just the storefront.

Challenge: A womenswear brand needed a complete store, catalog, checkout, policies, and customer experience, and none of it existed yet.

Approach: Built the full Shopify store from admin to storefront: product catalog across nine categories, checkout and customer account configuration, tax and regional settings, return and cancellation policies, staff notification rules, and customer facing FAQs and instant answers covering delivery, returns, and order tracking.

A fully configured, launch ready store with policies, checkout, and customer self-service answers all in place, built solo, end to end.

Support Systems BuildWellness & SpaClient EngagementPlatform ImplementationOnboarding & Adoption

Purewellness & Spa

Freshdesk Support System Setup, End to End

Who this is for: Founders running support out of their inbox and DMs, with no way to see what's actually breaking.

Challenge: A wellness business running customer support out of personal email, WhatsApp, and social media, with nothing tracked, no SLA standards, no escalation path, and no way to know what its customers were actually experiencing.

Approach: Full Freshdesk implementation from admin setup through live deployment, then trained the internal team to full independence with complete process documentation delivered at handover.

Resolution time reduced from days to hours by the final month. Team runs the system without external help.

SaaS and Fintech CSMEcommerce Merchant SuccessRetail SaaSStrategic Case StudyAccount RescueChurn Prevention

DigitalWizard Retail Group

90-Day Account Rescue and Renewal Strategy

Who this is for: CSMs staring at a multi-location account that's gone quiet before renewal.

Challenge: A critical account with a 38.2 health score, six of twelve stores inactive, 69% usage decline, an unresponsive champion, and renewal five months away.

Approach: Full diagnostic audit, cross-functional war room, structured 90-day phased recovery plan, executive relationship rebuild, and re-onboarding of all inactive stores.

Strategic case study developed during structured CSM training to demonstrate methodology and account management strategy.

38.2 → 84 Health Score. All 12 stores activated. NPS recovered from +5 to +30+.

SaaS and Fintech CSMSaaS, Construction TechStrategic Case StudyOnboarding & AdoptionChurn Prevention

BuildFlow SaaS

First-Week Portfolio Triage, Four Accounts, One Framework

Who this is for: A CSM walking into a portfolio on day one with no handover and no time to get oriented.

Challenge: Inherited four simultaneous accounts on day one with no handover notes, two unmanaged for weeks, one in a broken onboarding, and one showing a live expansion signal.

Approach: Triaged by revenue risk and behavioral signal, then executed four parallel strategies: relationship rescue, churn recovery, onboarding reset, and expansion positioning.

Strategic case study developed during structured CSM training to demonstrate methodology and account management strategy.

Four accounts stabilized in week one. Renewal risk eliminated. Expansion opportunity identified and sequenced.

SaaS and Fintech CSMHubSpot CRMStrategic Case StudyHubSpotChurn PreventionExpansion Strategy

Three HubSpot Account Assessments

Danfo Digital Solutions, Owambe Pro Ltd, Zikoko & Partners

Who this is for: Teams juggling several at-risk accounts at once, each breaking for a different reason.

Challenge: Three accounts, three different failure types: silent disengagement 30 days from renewal, high platform activity with zero business outcomes, and a loyal customer's expansion signal ignored and now at risk from a competitor.

Approach: Root cause diagnosis before any action. Three different recovery and expansion strategies sequenced to address the actual problem, not the visible symptom.

Strategic case study developed during structured CSM training to demonstrate methodology and account management strategy.

30-day rescue plan executed. CEO escalation resolved. ₦1,600,000 expansion opportunity repositioned before competitor close.

SaaS and Fintech CSMSaaS, FintechStrategic Case StudyPlatform ImplementationOnboarding & Adoption

Verdant Technologies on Raenest

90-Day Adoption Recovery, Renewal Strategy, and Portfolio Health Management

Who this is for: A fintech or SaaS account team watching adoption stall on a renewal clock.

Challenge: A $14,400 ARR account at 38% adoption against a 70% benchmark, with renewal in 90 days, two unused premium features, no visible ROI, and silent churn risk across a 42-account portfolio.

Approach: RICE-prioritised initiative planning, tailored ROI reporting, beta program nomination, and a structured 12-week success plan executed across the full portfolio.

Strategic case study developed during structured CSM training to demonstrate methodology and account management strategy.

Adoption 38% → 72%. 78 annual hours recovered. $7,200 FX optimization opportunity unlocked. Renewal secured.

Across All Engagements

Skills Demonstrated in Practice

Account Health DiagnosisRoot Cause AnalysisChurn RescueRenewal PositioningExecutive Stakeholder Management
Onboarding RecoveryExpansion StrategyQBR FacilitationPortfolio TriageValue RealizationCRM Governance

You Have Seen How I Think. Let's Talk.

If you are building a CS team that needs someone who diagnoses before acting, communicates in outcome language, and protects revenue through genuine customer partnership, I am ready for that conversation.