Anaebo Edith Chinonye

Case Studies

Real Accounts. Real Problems. Real Outcomes.

Four engagements that demonstrate how I diagnose account risk, build structured recovery strategies, and convert at-risk relationships into retained, growing customers.

Wellness & SpaClient EngagementPlatform ImplementationOnboarding & Adoption

Purewellness & Spa

Freshdesk Support System Setup, End to End

Challenge: A wellness business running customer support out of personal email, WhatsApp, and social media, with nothing tracked, no SLA standards, no escalation path, and no way to know what its customers were actually experiencing.

Approach: Full Freshdesk implementation from admin setup through live deployment, then trained the internal team to full independence with complete process documentation delivered at handover.

Resolution time reduced from days to hours by the final month. Team runs the system without external help.

Retail SaaSStrategic Case StudyAccount RescueChurn Prevention

DigitalWizard Retail Group

90-Day Account Rescue and Renewal Strategy

Challenge: A critical account with a 38.2 health score, six of twelve stores inactive, 69% usage decline, an unresponsive champion, and renewal five months away.

Approach: Full diagnostic audit, cross-functional war room, structured 90-day phased recovery plan, executive relationship rebuild, and re-onboarding of all inactive stores.

38.2 → 84 Health Score. All 12 stores activated. NPS recovered from +5 to +30+.

SaaS, Construction TechStrategic Case StudyOnboarding & AdoptionChurn Prevention

BuildFlow SaaS

First-Week Portfolio Triage, Four Accounts, One Framework

Challenge: Inherited four simultaneous accounts on day one with no handover notes, two unmanaged for weeks, one in a broken onboarding, and one showing a live expansion signal.

Approach: Triaged by revenue risk and behavioral signal, then executed four parallel strategies: relationship rescue, churn recovery, onboarding reset, and expansion positioning.

Four accounts stabilized in week one. Renewal risk eliminated. Expansion opportunity identified and sequenced.

HubSpot CRMStrategic Case StudyHubSpotChurn PreventionExpansion Strategy

Three HubSpot Account Assessments

Danfo Digital Solutions, Owambe Pro Ltd, Zikoko & Partners

Challenge: Three accounts, three different failure types: silent disengagement 30 days from renewal, high platform activity with zero business outcomes, and a loyal customer's expansion signal ignored and now at risk from a competitor.

Approach: Root cause diagnosis before any action. Three different recovery and expansion strategies sequenced to address the actual problem, not the visible symptom.

30-day rescue plan executed. CEO escalation resolved. ₦1,600,000 expansion opportunity repositioned before competitor close.

SaaS, FintechStrategic Case StudyPlatform ImplementationOnboarding & Adoption

Verdant Technologies on Raenest

90-Day Adoption Recovery, Renewal Strategy, and Portfolio Health Management

Challenge: A $14,400 ARR account at 38% adoption against a 70% benchmark, with renewal in 90 days, two unused premium features, no visible ROI, and silent churn risk across a 42-account portfolio.

Approach: RICE-prioritised initiative planning, tailored ROI reporting, beta program nomination, and a structured 12-week success plan executed across the full portfolio.

Adoption 38% → 72%. 78 annual hours recovered. $7,200 FX optimization opportunity unlocked. Renewal secured.

Across All Engagements

Skills Demonstrated in Practice

Account Health DiagnosisRoot Cause AnalysisChurn RescueRenewal PositioningExecutive Stakeholder Management
Onboarding RecoveryExpansion StrategyQBR FacilitationPortfolio TriageValue RealizationCRM Governance

You Have Seen How I Think. Let's Talk.

If you are building a CS team that needs someone who diagnoses before acting, communicates in outcome language, and protects revenue through genuine customer partnership, I am ready for that conversation.